2025 is well underway, but there’s still time to reflect on the whirlwind that was 2024 and celebrate with our very own highlight reel! Think of it as Spotify Wrapped or Apple Replay (without the AI controversy or data mining 😌).
From jaw-dropping company achievements to brilliant campaigns, groundbreaking strategies, and unforgettable events that had us all cheering, 2024 was packed with fantastic milestones!
So grab your favourite snack, settle in, and get ready to relive the moments that made last year so remarkable. Trust us—you won’t want to miss the gems we’ve packed into this recap! Let’s dive into VERB’s 2024 Year in Review! 🚀✨
#VERBtravels
Next Stop: British Columbia!
Andy and Ciara caught up with our client, Destination BC, in July.
Christian went to Cody!
Christian Miklos, Senior Designer, attended the VERB-organized photography workshop in Cody, Wyoming, and took some amazing shots!
Frisco Rail District Brand Launch
VERB headed to Texas to officially launch the new Rail District brand during a community celebration. Check out some photos from the event here.
VERB visits the Sunshine State
Andy, Ciara & Steph attended the Destinations International event headquarters in sunny Tampa, Florida.
Conferences & Workshops
Google Partnership Day
Shoutout to Karine & Luke for organizing and presenting at our second annual event with Google.
Drupal Con 2024
Nicole Harnish & Corey MacMullin represented Marine Atlantic at this year’s DrupalCon in Portland, Oregon.
Digital Nova Scotia x VERB Podcast
Our very own Katie Langton talked tech marketing with the DNS crew; check out the recording here.
VERB attends Google Marketing Live
The Performance Media team attended Google Marketing Live in Toronto.
VERB x BookIt Conference 2024
VERB met with our Hogia partners from Sweden right here in Halifax.
VERB Is On Trend
We hosted more than 70 Newsrooms, TechTalks, and Lunch & Learns in 2024.
With topics like these, we make Fox News feel like a sleep aid!
Would you rather…
What do you think of the updated VERB newsletter?
For Spring break: Sun VS Snow
Espresso shot, ice + choice of dairy VS Espresso shot, ice water + coconut flavouring
Lay on a Beach VS Explore a New City
Camping VS Staying in a hotel.
Go on a road trip VS Take a flight.
Go on a Picnic VS Have a BBQ
Pumpkin spice lattes VS hot chocolate
Fall hiking VS Indoor Cozying Up
What’s your fav Moo-Deng mood?
Is Die Hard a Christmas movie? Bruce Will-is VS Bruce Will-isn’t
VERB by the Numbers
Regent Santa Monica Beach
Park Lane New York
Murrieta Hot Springs & Resort
Venetian Resort Las Vegas Website
- Hotel Landy
- Hotel at the University of Maryland
- Key West Historic Inns Collection
- Los Angeles Athletic Club
- Davidson Corporate
- Hotel Champlain Vermont
- Heathman Hotel
- Raffles Boston
- Fairmont Breakers
- Fairmont Royal York
- Fairmont Regional Site - California
- Basin Glacial Waters at Fairmont Chateau Lake Louise
- The Knickerbocker
- Venetian Resort Las Vegas website
- The Venetian Las Vegas Rewards Loyalty Application
- The Venetian Resort Las Vegas - Meetings
- Regent Santa Monica Beach
- Sandbourne Santa Monica
- SH Hotels & Resorts
- Noble House Pacific City Performance Media
- Cameron House
- The Crawford Hotel
- Murrieta Hot Springs Resort website
- Denny Park Hotel website
- The Bellevue Hotel website
- Park Lane New York
- Alpenrock Ski Resort & Hotel
- The Ann Savannah
- Grand Wailea (Refresh)
- Faena New York
- Faena Brickell Webflow Site
- Alpenrock Ski Resort & Hotel Splash Page
Nobu Hotels + Nobu Toronto & Nobu Hotel London Shoreditch & Nobu Hotels Atlanta & Nobu Hotels Santorini & Nobu London Portman website & Nobu Chicago & Nobu Marbella
- Barnsley Resort
- Waldorf Astoria New York
The Voice of Tourism
Destination Greater Victoria (Corporate)
Destination Canada Business Events
Voyages Careers Page
- Destination Canada Business Events
- Destination Canada - China website
- Cody Yellowstone Winter Photography Workshop (See Past Case Study)
- Voyages TikTok @exploreuluru
- Voyages Campground (Oracle Cloud Integration)
- Destination Greater Victoria (Corporate)
- Voyages launched a new Careers page with custom components and an API-connected jobs feed.
- Influencer Event in Montreal for Visit Austin
Marine Atlantic’s New Vessel, Ala’suinu, Landing Page
The Cardinal London
Ferries.ca
Napa Valley Wine Train
- Napa Valley Wine Train
Phase 1 of the Amtrak/Railbookers Kaptio project
- Canadian Tourism Data Collective
- YMCA of the Rockies
- Icon Parking Mobile Application
New Roles
Created
Sent
New VERBies
The Dream Team Just Got Bigger
We welcomed more than 50 new rockstars to the team this year. We’ve also had an epic blockbuster of promotions and title changes—over 60 new roles are taking us to new heights!
We’re Award Winners
VERB 2024 SME!
We were named one of Canada’s Top Small & Medium Employers for 2024
Congratulations, Andy!
Andy was named one of 2024’s Top 50 CEOS by Atlantic Business Magazine.
Cody Wyoming is #4
Cody came in fourth in USA Today’s 10 Best Summer Travel Destinations!
Destination Canada’s CTDC uses “AI for Good”
Destination Canada’s Canadian Tourism Data Collective was awarded Data IQ’s “AI for Good” award! They were recognized for “Best use of AI for not-for-profit or non-commercial purposes”.
Bella Coola was nominated for World’s Best Heli-Ski Operator
Our client, Bella Coola, was honored to be nominated for World’s Best Heli-Ski Operator. Although they didn’t take home the gold, they were in good (mostly Canadian) company!
Voyages wins 2 World Travel Awards & a Skift IDEA Award
Ayers Rock Resort won Oceania's Responsible Tourism Award & Voyage’s Wintjiri Wiṟu was recognized as Oceania's Leading Tourist Attraction & also secured the title of leading Industry Innovator in the Activities and Attractions category at the Skift IDEA Awards this year.
And the 2024 Travel Weekly Magellan Awards Go To …
Visit Frisco won for their Golf Girls Games activation, Hotel Bardo for their new website, and Cody Yellowstone received two awards for their inspiring Women’s Hiking Retreat and captivating Heartbeat of the Rodeo video.
VERB was shortlisted for 3 International Content Marketing Awards
Nominations include:
Best use of Video - Series
(for Cody’s Heartbeat of the Rodeo),
Best use of Influencer Engagement
(for Frisco's Golf Girl Games), and
Best use of Inter-Company Engagement
(for Visit Frisco Rail District Brand Development).
We're thrilled to bring home a Silver for Visit Frisco x Golf Girl Games!
VERB wins 22 HSMAI Adrian Awards
Steph said it best - it’s pretty fun to win! With our partners, we’ll be taking home 22 HSMAI Adrian Awards across multiple categories, including Website, PR, Advertising, Brand Campaigns and Activations. These awards belong to every single team and every single individual, so congratulations to all!
Cookies on the Chopping Block
In the ever-evolving saga of Google and its third-party cookies, the story has seen more plot twists than a telenovela. Since announcing in 2020 their plan to phase out these little trackers that power much of the web’s advertising, Google has postponed the deadline multiple times—first 2022, then 2023, and most recently 2024! Their intent was noble: Privacy Sandbox, a suite of tools designed to replace cookies with more privacy-friendly technologies like the Topics API and FLEDGE, aimed to revolutionize ad targeting and measurement. But executing this vision proved as challenging as keeping travel plans intact during peak holiday season.
In July 2024, Google delivered its biggest twist yet: they scrapped the plan to deprecate third-party cookies altogether.
#LifeAtVERB
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