Welcome to the 2025 VERB rewind—part highlight reel, part travel diary, and a whole lot of “Wait, we did all that?!” From where we’ve been to what we’ve done, 2025 was a big year. Take a look back on our on-the-ground moments, conference takeaways, and the talks, tools, and tech that kept us sharp. Then, go through the year by the numbers, complete with poll results, sites launched, kudos sent, and more. Ready? Let’s jump in.

#VERBtravels

Jackson, Wyoming

Steph and Ciara connected with our pals from the Wyoming Office of Tourism.

Frisco, Texas

Steph, Briggins, and Isaac headed to Frisco for the star-studded launch of the Sports City USA docuseries.

Toronto, Ontario

Sehmat, Daniela, and Vidisha visited Google’s Toronto office.

Bar Harbor, Maine

No ferry tales, just real trips with The CAT, where Elizabeth captured IG story content.

Sydney, Australia

VERB visited our Voyages partners Down Under in February to launch their new website and PMS upgrade.

St. John’s, Newfoundland

Steph, Olivia, Briggins, Andy Wood, Vanessa, and Hadley kicked things off with a trip to Marine Atlantic.

Conferences & Workshops

Google Workshop Day

In September, our Media team attended an exclusive session on Google's newest AI-powered Search product: AI Max. From best practices, to account set-up, the Google team walked us through step-by-step setting us up for success in this new frontier.

Fall Hospitality & Tourism Summit

Steph and Katie L. travelled to Riverton, WY, to talk about Generative Engine Optimization at the annual Fall Hospitality and Tourism Summit.

DrupalCon

Evan Dunn and Kevin Furlotte travelled to Atlanta for this year’s DrupalCon, learning about Drupal CMS, Recipes, Experience Builder, and more.

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VERB Is On Trend

We hosted more than 100 Newsrooms, TechTalks, and Lunch & Learns in 2025.
These are just some of the highlights!

The poll results are in!

68%
01
32%
Are your New Year’s resolutions…
Still on track
Try again next year
7%
02
93%
On Valentine’s Day, do you prefer…
Giving and receiving gifts
Sharing experiences
27%
03
73%
April Fool’s Day! Are you the...
Fool(er)
Fool(ee)
27%
04
26%
26%
21%
What's Your Spring Vibe?
Spring cleaning champ
Picnic pro
Gardening guru
Allergic to everything
47%
05
53%
This month…
Was the force with you?
Was the force NOT with you?
20%
06
27%
23%
30%
Who would you want presenting to a client during a dashboard call?
Morgan Freeman
Snoop Dogg
Gordon Ramsay
David Attenborough
35%
07
24%
17%
24%
Nothing beats a Jet2 holiday… but what’s a close second?
Scoring the empty seat next to you
Overhead bin space directly above your seat
The beverage cart reaching you before they run out of snacks
Your luggage being first on the carousel
32%
32%
36%
09
How Did You Survive August?
Endless summer vibes
Blamed everything on the heat
Stayed indoors… because the sun is terrifying
18%
09
21%
31%
30%
What was your September vibe?
Outdoor concert warrior
Picnic season revivalist; Ignored wasps and weather
Already planning Halloween like it’s the Met Gala
Vibe? I barely survived August
32%
36%
32%
09
What was your Halloween vibe?
Emotional support costume; Spent three weeks hyping it up, wore it for three hours, and I will post it all November
Last-minute legend; Hot-glued my costume 30 minutes before the party, Still ate
Couch Pumpkin™; No parties, no plans! just me, an obscene amount of candy, and 47 rewatchable Halloween movies
28%
11
24%
26%
22%
What’s Your November Vibe?
Walking through crunchy leaves like I’m in a Hallmark movie
Weather apps open 24/7 like a stock trader
Thick socks, thicker denial
Holiday shopping is done. I peaked early
Destinations
Luxury & Lifestyle Hotels
And don't forget...
19
New Clients
170
Newsletters Sent
58,416
Jira Tickets Created
50+
WEBSITES LAUNCHED
4,850
Kudos Shared
148
NEW JIRA PROJECTS
by the
numbers
28
Awards Won
$336.9M+
MEDIA REVENUE GENERATED
17.4B
HTTP Requests Served

New VERBies

The Dream Team Just Got Bigger

We welcomed more than 50 new rockstars to the team this year. We’ve also had an epic blockbuster of promotions and title changes—over 60 new roles are taking us to new heights!

Awards

And the Award Goes To… Our Hall of Fame of Achievements!

VERB Work

23 HSMAI Adrian Awards (Full Details in Feb!)

Shortlisted - Frisco for Best Inter-Company Engagement for SCUSA Branding

CMA’s International Content Marketing Award for Bermuda Tourism’s Bermuda x Canada Campaign in the Best Travel Category

Voyages Nominated for 3 World Travel Awards

VERB as an Agency

Canada’s Top Small & Medium Employers

Atlantic Canada’s Top Employers

Nova Scotia’s Top Employers

Atlantic Business Magazine’s 2025 “Best Places to Work”

Shortlisted - CMA’s International Content Marketing Award for Best Large Agency

Industry News
Industry News
Industry News
Industry News
Industry News
Industry News
Industry News
Industry News
Industry News

From Gemini to GEO, GenAI is here to stay!

This year, Generative AI has shifted from a buzzword to a fundamental component of how VERB does business and delivers value to our clients. In June, we rolled out Gemini for Workspace to the full team. Then, in August, Claude Code was made widely available, offering our technical teams new capabilities in code generation and review. We’ve seen an increase in chatbot implementations as our partners race to meet traveler demand for instant, conversational assistance. And, most notably, VERB’s SEO team has launched a new service offering: GEO (Generative Engine Optimization). 
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Discover how GEO influences destination marketing in our playbook for Destination Canada, a key deliverable released in 2025.

Read More

#LifeAtVERB

Whether it's an unforgettable event, a tasty team lunch, or a hard-fought intramural sports win, #LifeAtVERB is always exciting!

It’s Been A Wonderful 2025

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